Read Diana’s article, “Overcoming the Fear of C2hange,” featured in Sima Snow Business magazine’s October 2015 issue.







DW Clonch, LLC does it again! Hard Hat News joins the many praising Diana Clonch for her innovation and knowledge of best practices for the future of Snow and Ice Removal in their article covering the GVM Snow Day.

Click here to read the article.

Photo Credit: Jon M. Casey

Photo Credit: Jon M. Casey








December 2014

It seems it’s only been a short while since we were digging ourselves out of snowy trenches and cursing the winter skies during the Polar Vortex of 2014. Now, there are rumors that the vortex will return with a vengeance in 2015, and certainly those in Buffalo, NY would confirm the rumors as true. What can we do to prepare ourselves and prevent disaster? How can we best cope with the mountains of snow and still manage to leave our homes?

Diana Clonch helps us take a look at the past to better prepare for the future in this virtual presentation via the American Road and Transportation Builders Association. Please follow the link below for Diana’s insights into innovations and solutions in Snow and Ice Management.

A Return to the Polar Vortex for Winter 2015? Snow Maintenance & Removal
Diana Clonch, DW Clonch, LLC, public works consultant
View the Presentation

September 30, 2014

Snow & Ice Economics…Staying Ahead of the Curve

Are You Prepared for the Snow?

Please join us at our 4th Annual
Guest Speakers:
Are you Prepared for the Snow?
Jeremy Nelson, Meteorologist from WISN Weather Watch 12
Jeremy has been accurately forecasting Wisconsin winter weather for over a decade.  He uses groundbreaking methods to forecast the weather weeks and even months in advance to help individuals and businesses prepare for what’s ahead.
  • A look back at the record setting winter of 2013-2014
  • The look of a typical Wisconsin winter
  • Lezak’s Recurring Cycle and how it is used to forecast winter weather
  • What we can expect this winter


Snow & Ice Economics…Staying Ahead of the Curve

Diana Clonch, current past President for the Ohio Chapter American Public Works Association State Board & active SIMA member
Diana has spent many years working with local and national groups promoting the advancement and application of best practices and innovative technology within operations and snow and ice control.
  • Snow & Ice operations of the past
  • Issues impacting operations
  • Liquids in snow & ice control
  • Equipment advancements


Friday October 17, 2014 from 8:00 AM to 9:30 AM CDT

Check-in:  8:00 am
Breakfast: 8:00 – 8:30 am
Event:  8:30 – 9:30 am


Winter Services, Inc.

2100 S. 116th Street
West Allis, WI 53227


September 7, 2014

Diana will be the keynote speaker at this year’s Michigan Operations Conference! This is the largest snow fighters’ conference in Michigan and is taking place from October 28-29 at the Treetops Resort in Gaylord, Michigan.



August 29, 2014

Diana’s expertise on the making of Salt Brine was recently featured in Landscape Management!

Web Extra: How to make salt brine

August 7, 2014 –  By 
Click to download the Brine Making Basic Components packet. A shot of salt” from our August Snow & Ice Guide investigates adding salt brine to your deicing arsenal. Read on to learn how to make the liquid yourself, and visit our downloads page for a packet on the basic steps to brine making, provided by Diana Clonch and the Iowa Department of Transportation. There’s no need to whip out a recipe card to write down the ingredients for salt brine. It’s simple: rock salt and water. And while municipalities—and some contractors—might pay upward of $30,000 for brine-making systems, many may just as easily make it at home. One of the most important parts of the process is to understand the measurements of water and salt, says Diana Clonch, owner of DW Clonch. (For the more technical details and step-by-step instructions, we direct you to the download at right.) “The optimum solution for salt brine is 23.3 percent of salt dissolved into water,” Clonch says. “You could put more salt in than 23.3 percent, but it’s not going to depress the freezing point anymore.” Clonch advises contractors to test the brine with a salometer to ensure it meets that 23.3 percent optimum. She also warns to be attentive to the weight of the solution when storing it. “Be mindful of the fact that salt brine weighs more than water, a little over 2 pounds on the gallon more,” Clonch adds. “You want to make sure the storage tanks you get are sturdy enough to withstand that additional weight.”